True believers.

The antithesis of the new era of alternative fuels is the requirement that it compete with the pricing of  legacy technologies.

The reality is that we must. We know this at Promethean. We work long and hard making something that with current technology is a craft, a science-assisted art form.

Yet it is more than that. We by necessity must wrangle order from the chaos and produce something reliable, to a standard that is arguably higher than that of the petroleum products we seek to enhance, extend, and ultimately replace.

We have been slowly increasing our production volumes. Our goal is to achieve 13,000 gallons per week in the next 60 days. Not an easily achieved goal, but the target has been set and so I have been diligently calling other rendering companies and grease transporters in an attempt to acquire enough oil to meet the production targets. This task has been made more difficult by recent price increases for used cooking oil in the commodities markets, in part due to reduced availability of the stuff in these recessionary times.

Theft is on the rise as well. Grease theft is an age-old problem of the industry, and is something that we are always attempting to find innovative ways to combat.

The challenges abound, and the road ahead still has a few sharp turns and blind spots to navigate. Nevertheless, our confidence grows in equal measure to our expertise.

Ultimately, to be sustainable our cooperative must function as a business, and a business eats sales. The road ahead ends in maturing our products and developing our markets. In the short term we need to focus our efforts there if we want to achieve our long term goals.

We are true believers. I am proud to be surrounded by like-minded idealists.

Make it a better place.

Todd

Our mission may not suit you.

WE ARE GOING TO RAISE OUR PRICES.
WE HAVE TO RAISE OUR PRICES.
EVERY CONVERSATION I HAVE WITH ANYONE INTERESTED IN USING OR PROMOTING BIOFUELS ALWAYS IS ACCOMPANIED WITH A BRIEF SEGMENT RELATED TO PRICING. USUALLY THE
PROBLEM STARTS AFTER I HAVE NAMED THE CURRENT PRICE AND I RECEIVE A LOOK OF HONEST SURPRISE FOLLOWED BY A STATEMENT AKIN TO “I THOUGHT IT WOULD BE CHEAPER THAN DIESEL”.
IN MY HEART OF HEARTS I ALWAYS WANT TO REPLY “IF YOU CALL THE TRAGEDY OF 9/11, THE IRAQI WAR, THE SIEGE OF AFGANISTAN, AND THE LOSS OF OUR ABILITY TO BOARD A PLANE WITHOUT THE NECESSITY OF A THOROUGH SEARCH CHEAPER
THAN PAYING AN EXTRA $1 AT THE PUMP, OUR SORT OF REVOLUTIONARY GAME CHANGING APPROACHES TO SOLVING SOME OF AMERICAS ENERGY PROBLEMS MAY BE LOST ON YOU.
IF YOU CALL 4,400 FALLEN SOLDIERS AND AN ADDITIONAL 31,929 WOUNDED LESS EXPENSIVE, OR CONSIDER THE 1 TRILLION DOLLARS WE AS A NATION HAVE SPENT, MUCH OF IT BORROWED
AGAINST OUR CHILDRENS FUTURE, AN INEXPENSIVE ROUTE TO THE CONTROL OF OUR ENERGY DESTINY, OUR MISSION MAY NOT SUIT YOU.
I WISH I COULD TELL OUR MEMBERS THAT THEY WOULD BENEFIT FROM A TAX DEDUCTION, OR SOME OTHER VALUE ADDED OPTION TO MAKE UP FOR THE OBVIOUSLY DIFFERENT AMOUNT YOU PAY FOR OUR BIOFUEL.
I CAN TELL YOU THAT I BELIEVE PROFOUNDLY THAT IT IS THE RIGHT THING TO DO.

It’s October.

Oh my how the time has flown.

There have been so many changes on project the last two months. We have been working all hours of the day and night.

The plant has become my surrogate home.  I’m sure more than a few of us feel the same.

Overall as an industry we have been waiting for a variety of factors to make the biofuels sector a sustainable industry. The list is long: congressional and legislative support of our true costs, RINS (renewable identification numbers), state and local mandates, as well as a change in the tone of consumer thinking.

Of course the waiting is our problem. In many cases for our brothers in arms, the waiting has been terminal.

WE ARE GOING TO RAISE OUR PRICES.

We have to raise our prices.

Nearly every conversation I have with anyone interested in using or promoting biofuels always is accompanied with a brief discussion related to pricing. Usually the opportunity starts after I have named the current price of fuel and I receive a look of honest surprise followed by a statement akin to “I thought it would be cheaper than diesel.”

In my heart of hearts I always want to reply by saying, “If you call the tragedy of 9/11, the Iraqi War, the Siege of Afghanistan, and the loss of our ability to board a plane without the necessity of standing in line for the privilege of a thorough search cheaper than paying an extra $1 at the pump, our sort of revolutionary game changing approaches to solving some of America’s energy problems may be lost on you.”

If you call more than 4,400 fallen soldiers and an additional 31,929 wounded less expensive, or consider the $1 trillion we as a nation have spent, much of it borrowed against our children’s future, an inexpensive route to the control of our energy destiny, our mission may not suit you.

I wish I could tell our members that they would benefit from a tax deduction,  or some other value-added option to make up for the obviously different amount paid at times for our biofuel.

I CAN TELL YOU THAT I BELIEVE PROFOUNDLY THAT IT IS THE RIGHT THING TO DO.

Only time will tell.

Make it a better place!

Todd