Towards balanced abundance.

America’s $2 billion dollar-a-day oil habit actually costs an additional $4 billion in indirect costs, to the total of $6 billion dollars a day, or 16% of our Gross Domestic Product. That’s $1.5 trillion a year Americans pay in additional costs varying from supply-side economics, oil-price volatility, and the cost of our military engagements in the Gulf region.

Our way of life is soon to be shocked by the geologic reality that the Earth’s oil supply is finite. The petroleum industry is certainly spending tremendous sums in search of a triumvirate of new; new technologies, new supplies, and new political allies. Peak oil has come and gone. Although news of North Dakota boomtowns like Williston seemingly herald an end to our immediate supply woes; even if these fields produce 24 billion barrels of oil they will be dry in ten years at our current rate of consumption. The United Nations recently released revised projections that our global population will increase through 2050 upward from our currently near 6.8 billion global inhabitants to as high as 10.5 billion.

As oil prices go up, America pays through businesses forced to pass along higher fuel costs to their customers, higher fuel prices at the gas station, and increased reliance on foreign oil…. We also send billions of dollars to foreign countries, as well as maintain a considerable debt load, to feed our addiction to gasoline and foreign oil. Although oftentimes we look to the Middle East as our major supplier of oil of foreign origin, in reality 55% of it is supplied by Canada. Saudi Arabia supplies approximately 30%, and Venezuela and Mexico provide an additional 10% and 5% respectively.

2011 has been a banner year for biodiesel, with production soaring. The planets have aligned, and the industry is enjoying a tremendous amount of support.

The biodiesel tax credit is set to expire and many believe that because the demise of the ethanol tax credit seems a near certainty for 2012 the end of one spells doom for the other.

I believe the best calls to action are simply stated but broad in vision. In this moment lies our opportunity to take control of our destiny and fulfill our obligation as environmental stewards. More importantly, our actions now will have an effect on climate change, which is an issue that is already threatening the survival of several species which may in the long term be a set inclusive of humanity.

The economics alone may not be sufficient to change our behavior. The threat that climate change poses to the way we live, if at all, may not be sufficient, or simply sufficiently grasped in time.

One of our goals at Promethean is to try and educate that sustainability is about balance, not about sacrifice.

We are striving to create a world of balanced abundance. We are working on technologies that increase the efficiency related to what we do here at our scale; we know our efforts are being pursued by others in the renewable fuels sector, from a myriad of directions. All of these efforts are in the end working towards life enhancement. Their commercial success depends upon it.

At the end of the day we must avoid as a nation the temptation to not invest in our energy infrastructure given the current state of the economy. Our renewable energy capacity will prove a critical component of our future as a global leader. Our future is counting on it.

Make it a better place!


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1 Comment

  1. You can definitely see your expertise in the article you write.
    The sector hopes for even more passionate writers such as you who are
    not afraid to mention how they believe. At all times go after your heart.

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